With her book it becoming
a top ten bestseller last year, model and journalist turned author Alexa Chung continues to take the
fashion world by storm. Better yet; she has it in the palm of her hand and has
us all eagerly wanting to take whatever she has to offer out of it (myself
included). This fashion muse has launched a new 20 piece clothing range in
collaboration with AG, designed and
modelled by the icon herself. Before I even saw the collection I may or may not
have (I did) had the thought I want it
all, because let’s face it, the girl knows how to dress. It was bound to be
love at first browse.
Anyway, on to the clothes. A promotional video for the
collection courtesy of mytheresa.com,
where Alexa herself takes on the Stevie Nicks classic pretty much sums it up:
‘bright eyes, blue denim’ (is there anything this girl can’t do?) The
collection has a mix of blue denim pieces to take your pick from and an array
of relaxed plain tees and jumpers that will help you ultimately perfect that
effortless chic style that Alexa nails.
My personal favourite of the collection is the New Wave Sweatshirt, available in grey
and white. Styled by Alexa, the
jumper looks relaxed and effortlessly cool. If I had the money ( this jumper
will set you back a steep £145) I’d be rocking up to lectures in it looking
like a casual goddess- a girl can dream right?
The other pieces in the collection range from dungarees to
denim dresses, button down miniskirts to skinny jeans; a.k.a something new to
lust after. The pieces are ‘inspired by a late sixties, early seventies
aesthetic’ Alexa told Women’s Wear Daily but
I believe it also manages to have a slightly nostalgic 90s vibe with the button
down denim. AC for AG might not be for everyone, but if you have an effortless,
laidback but still cool style (and a large budget) maybe this is the one for
you. Would you revamp your wardrobe with Alexa’s dream denim collection? Could
this be the start of something new for Alexa? (no High-School Musical pun intended).
note: images are courtesy of google but opinions are my own.
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